Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Illinois Department of Agriculture · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Daily Schedule is easier to scroll/search through vs the website, but when you click an event, it shows the incorrect day. Starting at 7 pm it lists the date and day as the next day, which is incorrect. It could be a time zone setting your webmaster needs to fix. The app would also benefit from a main grand stage grouping and/or an event type filter, i.e. music. Also, the “app support” link in the App Store only goes to the website, not actual web support. (And the contact us on the website doesn’t work, at least not on mobile. Hence the low rating and review to communicate these issues.
In feedback Miller tent in schedule not there. Free shows does not tell for all where they are located. Food does not tell what vendor has it?
The photobooth needs to allow for not only right now moments, but any photos from the fair from your camera roll. You may not have time to post to the app right away, so give the option. Plus how about a photo album to see shared pics
See the Illinois State Fair and Illinois State Fairgrounds in a whole new way with the official app. The app features: ** Fair Schedules ** Year-Roun...