Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arizona Public Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I moved I had to leave SRP for the first time in 40 years because my new address is under APS. Needless to say I was VERY nervous about this because I just didn’t know what to expect and I’ve spent years on budget billing so the prospect of unknowns with my electric bill was quite nerve wracking. I have to say I’ve been more than pleasantly surprised!!! From customer service to savings plans to energy bills I am beyond happy to say I live APS!!! Thank you for much for welcoming me as customer and making this transition so pleasant for me!!
First off, I appreciate having the app to pay my monthly electric bill it is a great convenience when on the go. But the current app needs some major work. I am unable to schedule my payments in advance, nor am I able to see if the bill was ever paid. The current months amount due seems to roll over to $0.00 due whether you actually paid the bill or not, then when next month’s bill comes due, you then find out that your electric bill has now doubled because your payment did not get processed. Your monthly payment due should remain on the screen until your payment actually clears online ACH process. You can not access or view your previous monthly payment history which would also help to also determine if your payment cleared. More improvements needed to cover here...
Your energy options are now available in the palm of your hand with our free, mobile app. Get quick and easy access to your Arizona Public Service (AP...