Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zephyrmobile LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was intrigued when I came across an ad for the Live Wallpapers. I downloaded the app to see what it was all about. I took the 3-day trial and downloaded a number of images. Using their instructions, I installed one of the Live Photo’s on the Lock Screen of my iPhone 7 Plus. As I did this I discovered that using Live Photos as wallpaper is actually a feature of the iPhone 6 and newer. I didn’t need an app to install them which is what I thought Live Wallpapers Now was designed to do. You don’t need the app to install a Live Photo on your lock screen. What Live Wallpapers Now does do is give you access to a library of live photos which you can download to your photo library. The images range from abstract, animals, nature, florals, science, sunsets, underwater scenes. Some are stunning with time-lapsed frames others pan across scenery or catch movement with animals. It also appears like you can upload your best Live Photo’s to their library. Which leads me to the point that, if you are a decent iPhone Live picture photographer, you can use your own photos. However the issue which I must caution you is that continued access after the 3-day trail to the premium content also comes at a premium price of $7.99/month which you are AUTOMATICALLY SUBSCRIBED TO! Personally, I wasn’t interested, nor would I even change my lock screen often enough to warrant paying such a price! I made sure my subscription was cancelled immediately.
Immediately makes you think you have to start a free trial. $7.99/ week after 3 days. You can wait for an X to close it. Then says it will share your information out of country. If you touch the scroll bar at the bottom it will ask for a free trial. Most people will either give in for that or delete the app. I decided to flip through some without the bar on the bottom by swiping. It shows the image moving and you can save it but it only saves as a still. So for free you can get pretty still pictures. Not sure on if you use the free trial. Loaded with ads and I just want to delete it because for me $7.99 a week isn’t worth it. I would rather pay a dollar for one that I will use and be able to browse freely on what they have. I like to keep my wallpapers the same once I like them. The pictures are nice but I don’t luke the free trial gimmick because it counts on you to forget and pay for something you’re don’t need that much. I understand that people make apps for money and as a service and it is very competitive but I’m not fond of this tactic. 3 stars because the images are gorgeous, I just hope they use them legally and that there are credits.
I downloaded to check it out. They immediately ask you to sign up for a description. I click NO THANKS. Then I get hit with ad (no big deal, They said there would be ads with free account). Then I swipe to see next wallpaper. Guess what? Another ad. Then I swipe for another... yup... another ad. I went to close the ad and instead it opened up into iTunes for me to download the ad app (although I know I clicked the X to close). I go back to the app, and the same ad app pops up. I try to close, and it goes to iTubes (again). I force quit for app, start it back up, and it again asks me if I want a subscription or try for free. I choose free (again), but then it takes me to iTunes to buy. I exit iTunes and and I click NO THANKS again, and it (again) takes me to iTunes to buy. I try one more time, and as you expect... iTunes. The NO THANKS link is at the bottom. The 2 Buy buttons are at the top and middle. It’s not difficult to hit the NO THANKS link and I can see it change colors when I select it, but the link goes to the store instead. They obviously programmed it this way, hoping someone would just pay the $2 so they can check out the app more. I would have been happy to pay for the app or even sign up for a subscription, but I was never able to actual try the app. Plus, I can’t support a developer who deliberately tries to trick their users. You can’t, and shouldn’t, trust such a developer.
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| Name | Price | Type |
|---|---|---|
| Live Wallpapers (Weekly) | $2.99 | Weekly |
| Lock Screen Wallpapers : week | $4.99 | Weekly |
| Live Wallpapers (Weekly) | $4.99 | Weekly |
| Lock Screen Wallpapers : week | $4.99 | Weekly |
| Live Wallpapers (Monthly) | $7.99 | Monthly |
| Live Wallpapers (Weekly) | $7.99 | Weekly |
| Live Wallpapers (Monthly) | $14.99 | Monthly |
| Live Wallpapers (Monthly) | $19.99 | Monthly |
| Live Wallpapers (Annual) | $29.99 | Yearly |
| Live Wallpapers (Annual) | $49.99 | Yearly |