Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PointClickCare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my employer’s preferred way of tracking my activity and this would be a wonderful app to have instead of carrying my paper planner with me, but this is not practical at all. You cannot adjust the color in the app and there are black boxes with type in them that you can’t even see because the text is also black/grey. This is not user-friendly but could be an amazing tool if you took into account what anyone in your target audience actually needs. Looks like I will be using my paper planner after all.
The text is black and cannot be seen with a black screen. Can’t even find the setting to change the color scheme. Please update.
PointClickCare's CRM Solution provides a truly unified view into every aspect of a potential resident, throughout the pre-admission and move-in proces...