Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Frantisek Dvorak · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Straightforward text encryption with multiple variations of method. I also love the added feature of hiding text in pictures. Great job. Very cool indeed.
Each time i use this i type a bunch of great ideas, then proceed to irretrievably lose everything I types - zilch! The terrible part about this program is it is not prepared for people like me that has not memorized all the controls and don’t realize that after i create encrypted text and i think im cleaning up the readable text so i hit the broom, and EVERYTHING I JUST TYPED IS IRRETRIEVABLY GONE WITHOUT ANY WARNING, so its my fault that it doesnt have safeguards for human operators. So, not for me.
Using iPad mini, I noticed that my password from yesterday’s session was still enabled when I went to decrypt the same text I was experimenting the night before. Maybe I didn’t exit my previous session properly. Otherwise quite pleased with the product. Will do some further investigation. I exited the session pressing the “Home” button which is typical iPad, iPod practice. Probably a user error 😌
• Paranoia Text Encryption is a comprehensive text encryption application for iOS devices (iPhone/iPad/iPod) and macOS, developed by Paranoia Works. •...