Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗corey hoggard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I actually purchased this under an active tornado warning and was surprised when the app had no content- just an ad for solar companies. There was no other content and no way out of the ad. Fraud is bad enough, but fraud pertaining to dangerous weather seems particularly repugnant
After paying and downloading, the app gives an error message …. Pretends to open then a message says it does not exist. Do not purchase!!!
I bought this because we were having severe weather with possible tornadoes. I opened it and all I get is a map of my location, I can see my street but that’s it. It’s orange in color but not even radar. Literally no weather information whatsoever. The worst app I have ever purchased. Nothing like what’s pictured.
Tornado Tracker Weather Radar was developed by Severe WX Warn and contains features such as storm signatures(tornado vortex signatures, hail storm sig...