Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗corey hoggard · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does not work, constantly crashes after opening the app. Too bad, had potential...
Doesn’t work and closes out of app every time you scroll below what is shown on first screen. Don’t waste you time.
Won’t load just crashes on iPhone X
The OBX Tourist Destinations App is an interactive mapping application of the top tourist destinations in the Outer Banks (OBX) of North Carolina. Th...