Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Qatar National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Interface is very bad, login process is VERY frustrating. They don’t support Face ID for fast login. They disable copy/paste thinking that’s how security should be, they don’t support password managers, and if you’re copying your password letter by letter from another app, every time you switch back to the app they delete existing characters. Worst of all, after doing everything right the app says “error processing your request”. It’s easier to go to the bank than use this app! 😂 You’re a big bank, invest in your technology, don’t be cheap.
I am confused why when I login most of times it tell me “I have no accounts”. Then I login instantaneous again and I found account but can’t do any process. Then if I am lucky the third time I can check my accounts … where are the application support team … they take salaries to fix app bugs ?????
Before the two last updates, the text size of the login page and the whole application was easy to read and comfortable. Now in the latest update the text is still small in size.
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