Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Qatar National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is very frustrating to use, can't get past registration, card optical verification is very finicky, and when it works I always fail at the take selfie part, no clear instructions are given, I do not know what to take a selfie of? Only my face? Holding my card? Why is there no alternative verification? Call center was not helpful as their only assistance waa: remove the app and install it again, with no option to process verification from the backend... Till now the app is useless to me in it's current registration state
QNB Pay Wallet is the latest and most innovative product of QNB. The app offers its customers as well as non-QNB customers a convenient payment tool....