Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First National Bank of Absecon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
APP works great, but why is the minuscule print in a light grey? It is very difficult to read on a cell phone.
This app needs to be redesigned. When I attempt to use it, especially for making a deposit, the font is very , very tiny. It makes it difficult to read and easy to make a mistake. Also, since the font is so small, they put all of the information at the very top of the screen leaving the rest of it white negative space. It’s ridiculous. I also bank at TD Bank and their app is so easy to use the font, nice and large in the middle of the screen. Whoever designed first national Bank of Absecon, please read my comment and make adjustments!
Between the bank itself and the app it’s been my worst experience ever banking. The app is constantly not working, it’s a pain to transfer between external accounts. Not worth the time. Go somewhere else
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