Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EagleTap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I feel like it’s a really good concentration exercise. I wish the Leaderboard worked so I can see how I fare against the field.
If there was a way to slow your speed, it would make the game vastly more playable and enjoyable. As it is, I was too frustrated to continue after only about ten tries. I felt I could only proceed in the game based on luck, because I kept dying on obstacles I couldn’t even see until it was too late.
Imagine you are a little square that moves through different blocks and other squares and rectangles. Don't need to rush but don't be slow, choose the right speed for each new section by tapping on the screen. One of the greatest simple games I've ever played ;)
A very simple and minimalist game where you are a small square that moves along a straight line and crosses many other shapes along its way. You have...