Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Applause Talent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So frustrated - the first four days of competition the music from the two stages was so annoying - especially during soloist dances. We paid $900 for my daughters dances and could not enjoy them because of the blaring music from the other stage! Plus your streaming only worked here and there. Our family at home could not watch. I Will encourage our studio not to go to Applause - again as you do not get your money ‘s worth. Your awardsceremony on Thursday was so long and boring. Don’t be so greedy.
Need to show the current dancer. Maybe by highlighting. Love that you have live stream. Need to have current day not have yo scroll from Friday until Sunday. Thanks again for ❤️❤️❤️live stream
Helpful but could use a few modifications: 1. Would be great if you pull up current day’s dances only for your kids’ dance studio. 2. Would be nice to be able to flag dances that you wanted to see so they stand out on the daily listing when there are so many dances that day. 3. Would be nice if app would re-open at the last point in the dance schedule that you were looking at. As a prop guy, I have to check the schedule and it’s progress many times a day during competitions. 4. For dances that have already completed, would be nice to see some kind of flag or icon to show that when you open the schedule.
Applause Talent strives to bring their clients cutting edge technology to simplify and enhance the competition experience. The new Applause app is an...