Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cool Cousin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my go-to app when I travel. I can easily find the best rooftop brunch spots or hidden bars, or the best street food in town all by sifting through curated lists made by locals. I used this app for a trip to Madrid last year and messaged a cousin asking which neighborhood I should stay in. She got back to me super fast and I LOVED Malasaña, the neighborhood she recommended. For my trip to Thailand earlier this year I messaged a cousin asking just how conservative I would need to dress and she explained how I should dress at all the different locations around Bangkok. This app is a game changer and my favorite travel app by far!
Really cool app! Only have tried for a few cities now, but a great concept! As it is young, there are things that could be improved (both in terms of UI and types of tips offered), and I’m excited for its expansion, but it has great suggestions that everyone I have traveled with really loved. I don’t love that its hard to tell which icon is the one you are reading about when there are a cluster of tips because there is no color change or something, and you can’t actually use the app to navigate to the location. You also can’t sort by favorites, and the fact that you can’t drop a pin and save a new place on your own (not for other users) means you switch between CC & GMs constantly/save CC locations on GMs. But the tips I have followed up on have all been great experiences or great food! I’m super excited about watching the app expand and grow into something awesome! Perfect alternative to sifting through Google Maps for hours to find a decent restaurant!
Wow!!! rather than spending hours searching through the web-junk, I just downloaded cousin maps and had the best local recommendations for my vacation. Great interface. It’s like having a good friend in every city to give me the DL.
Cool Cousin is shaking up the travel world with good old human connection. Seriously, we’re all about connecting you - the traveler - with awesome p...