Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FreshBooks · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been trying out FreshBooks for a few weeks and while it’s still lacking in some areas, it is pretty good for a free app. I needed something to track/log expenses, mileage, hours and invoices. I use the app along with the online version and set up was fairly straightforward. Both versions are easy to use and I like that the functionality I’m using is free. I like the “duplicate” feature for expenses in the online version and hope they add it to the app soon as it makes logging expenses on the go quicker. I also wish they’d provide the ability to attach more than one image to any given expense. For instance when logging expenses for a trip I would like to be able to bundle the expenses with a combined total and attach multiple receipts to a single expense record. I also wish there was a way to have daily recurring expenses (like parking or mileage) for a given project, instead of just weekly/monthly. Trying to log my parking and mileage daily via the app without the duplicate feature gets tedious. However in the end this is a free app that still has a lot of features so it’s hard to be too critical.
I use the online version of FreshBooks all the time, especially to track time and expenses on the go. The app, even with latest updates installed, was locking up frequently. And it was still tracking time from a job I did quite a while ago even though I have discarded it many times - it was up to 268+ hours! I was frustrated and posted a not-so-nice review of the app. The team at FreshBooks reached out to me almost immediately to see if they could help resolve the issue - and to find out how to fix the problem if there was indeed a glitch in the app. Justin and William worked with me to help me figure out that the problem was that I had not done a recent update and I needed to clear the cache on my device. Once that was completed, the app is working perfectly. It’s very reassuring to have fabulous tech support and a responsive app developer. Thank you!
I only use the mobile app for entering expenses and uploading photos of receipts. Other more detailed functions are difficult to do with thumbs. However a bug in the expense module has persisted on and off for many months: after entering all data you often hit the save button only to see all of your tedious thumb work vanish instantly! The only remedy is to re-enter the expense info on your desktop or laptop machine and then use the mobile app to upload the receipt photo. So at this point the app is a time waster rather than a time saver. Another thing: why isn’t it possible to edit an existing expense to make it a recurring expense? Instead, you have to delete your previous entry and start over to create a recurring expense. Another time waster. How about adding a mileage field to the time tracking module? That way, the user could track mileage and see a total at the end of the year. The IRS requires record keeping to support mileage deductions. Adding a mileage field to time tracking would create the fastest, easiest possible way to comply with the IRS on mileage. I have probably requested this feature 20 times on support calls. It seems to be falling on deaf ears.
FreshBooks is a comprehensive invoicing and accounting software designed for business owners and their clients. It helps you manage your books, client...
| Name | Price | Type |
|---|---|---|
| Lite (Monthly) | $20.99 | Monthly |
| Plus (Monthly) | $37.99 | Monthly |
| Premium (Monthly) | $64.99 | Monthly |