Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United Overseas Bank Limited Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pay now wouldn’t work, so the app suggested i reinstall, after which i needed to set up a digital token to use pay now which took another whole day. also pay now has been down a few times now (for example scheduled maintenance saturday night exactly when people are paying for taxis) when I needed it. without giving access to my entire contacts, it’s not easy to pay now a previously transferred number. It’s also not clear where to find the transactions afterwards (a list of past paynows). transactions take a long time to actually show up, 3 days from when scanning with pay wave to actually appearing in the app. Compared to most other banking applications i’ve used from other countries this is pretty behind- not sure why the ratings are so high
With no warning messages or notifications, UOB TMRW just refuses to run on the latest iOS 18 beta even though so many other banking apps run fine. Support email from UOB just tells me to use the web browser version. But this entails using the SMS 2FA to sign in on web browser which is not as safe as the digital 2FA on the app - which is precisely why UOB is phasing out the SMS 2FA in July 2024. So in summary, UOB is telling me that for my safety, they have stopped my app from running on my phone that has the latest software. And their solution, is to use the web version and use the 'less safe' SMS 2FA since the app 2FA is not useable - since they blocked the app from running. How is this logical?
Very nice to see the refreshed UOb app. The look and feel is fantastic and the user experience still easy as ever. Well done.
Meet UOB TMRW, the all-in-one app for all your financial needs. It’s banking made simple, easy and personal for you: Personalised money insights – Ba...