Float - The Indoor Rowing App

Endurance Sports Research Ltd · iOS

Float - The Indoor Rowing App

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Float - The Indoor Rowing App screenshot 1Float - The Indoor Rowing App screenshot 2Float - The Indoor Rowing App screenshot 3Float - The Indoor Rowing App screenshot 4

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Float - The Indoor Rowing App Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
1.9 (10)

Rating Distribution

1.9
★★☆☆☆
10 reviews
5
60%
4
20%
3
0%
2
10%
1
10%

Top Countries

🇬🇧 GB🇩🇪 DE🇦🇺 AU
Reviews (3)
☆☆☆☆momeowmomeow11/20/2020
Can’t setup app

Finally recorded by ergstick after months of waiting. Went to setup app on my iPhone and now I’m getting hammered with activation emails ecru 30 seconds with no information/activation link provided. Tried doing a password reset (app won’t let me login with new account) and I’ve now getting hammered 2x from this app page (password reset email, but again no link in email). I’ll beyond frustrated

★★☆☆☆matty_v_11/12/2018
Lots of potential

This app has the foundation to be the best simple erg app out there. However, it has its issues. 1) Although it records the overall workout, it does not record all the way as it cuts off randomly 2) no way to organize workouts by category (such as Steady State/cardio or HIIT (high intensity interval training)) 1) app does connect well (at first) with the erg without delay 2) gives you additional data that allows the user to not need to change the display to record specific data

☆☆☆☆so i may as well6/3/2018
Buggy, frustrating app

Awful. The app will crash middle of a work out and lose all data. App will crash at end of work out. There is no save button so you need to disconnect at exactly the right time or watch all your data disappear. Right now I have an active session open and it won’t persist because of one simple lacking feature. Inexcusable. Lazy. Disappointing.

Version History (30)
2.2.03/2/2021
2.1.114/13/2020
2.1.103/25/2020
2.1.93/2/2020
2.1.82/27/2020
2.1.712/25/2019
2.1.54/23/2018
2.1.310/30/2017
2.1.18/10/2017
2.18/3/2017
Available In (115 Countries)
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)
English
App Details

Record your indoor rowing sessions on the Concept2 rowing machine via bluetooth. RECORD EVERY SESSION YOU DO! - See every stroke live on your iPhone...

iOS App ID
1035660586
Content Rating
4+
Min OS
12.0
Size
29.3 MB
In-App Purchases
Yes
Publisher
Endurance Sports Research Ltd
Un

In-App Purchases (4)

NamePriceType
Float Pro (Monthly)$3.99Monthly
Unlock Pro features (1 month)$3.99One-time
Float Pro (Annual)$39.99Yearly
Unlock Pro features (1 year)$39.99One-time