Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Motorola Solutions, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Usually people who I contact via phone see a “no caller ID”. It is hit or miss if they answer or not. If they don’t answer they have to go through the hassle of calling our busy dispatch center, transferring the call etc. With this app, it actually gives them a random number to call back and it notifies you via the app. I find it very useful for patrol when your trying to do follow up or your RP just wants a 10-21 prior to responding. When the RP calls back it even gives them the disclaimer, “ if this an emergency hang up and dial 911”. Thanks guys!
Having been in law enforcement for 16+ years, I’ve used everything over the years from dialing *67 before each call (leading to many ignored calls) to buying a second pre-paid phone specifically for work use, to the hassle of having dispatch dial numbers for me and connect me. The 10-21 app is by far the most effective and economical resource. Even with an agency-issued phone, it is still extremely useful in allowing me to keep my number private to avoid calls while I’m off-duty, busy at work, or becoming someone’s “personal deputy” whenever they need something after I return their call and expose my number. The app is user friendly and rarely has any glitches or issues. Highly recommend for ALL law enforcement officers, and I look forward to the upcoming premium version with even more features.
I did love the app. Worked great when I had data service, however had to stop using it. We are on a 2gb plan for 3 people in my family and unfortunately the app used enough data to get my wife’s attention. Yes I did use it for work related purposes, however I’m the one paying the cell phone bill. If the app used my normal cell service which is 1. Unlimited and 2. Normally still available in low data service areas....then I would still be using it today. Love the idea behind it, but can’t use it.
"I've been in law enforcement for 20 years and I have found a lot of apps that helped me do my job. However this one surpasses them all. Best law enfo...
| Name | Price | Type |
|---|---|---|
| 10-21 Professional Monthly | $4.99 | Monthly |
| 10-21 Professional Yearly | $49.99 | Yearly |