Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Seth Law · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is my second year using and there are many filter options that just cause the app to crash. Please push an fix! UPDATE 4 DEV: Schedule filters I used were to choose events for the day and the hamburger menu at the top right to filter events by village/speaker/etc. I would have the app open during the day and when I would return to it, it sometimes would just crash by just pressing anything in the app.
This experience is SO, SO frustrating, I have to walk away from it. Using an iPhone. Going thru the schedule to highlight things of interest. At the overview, sometimes hitting the star selects it, sometimes it goes into the event detailed description. In the detailed description, if I hit the star, when I go back to the overview all the events are duplicated. Also, it does not consistently go back to the current event in the overview - sometimes it goes up to the top of the list, and sometimes it goes down to the bottom of the list. Makes it VERY frustrating to go thru and highlight events of interest on the schedule.
It's really easy to view all the sessions, labs, demos, etc in a chronological order and bookmark the ones of interest. My only suggestions for improvement would be to be able to scroll the bookmarks back past "now". If I open the app 1 minute after a bookmark, there is not way to get to it.
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