Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bradley Klemick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ok first of all, great app! But it has its problems for one, it’s always closed even if the hours on google say otherwise for two, the trucks never display, still I think this is a good app with some issues that could be fixed…
App seems to be pretty good but is registered as closed all the time for some reason it says to call for an ice cream truck to go to your area but when I tried to says to call but the phone number isn’t put anywhere Hope this can get fixed in the future
It was really nearby it said on the app and then when I went outside it was there the ice cream truck now I track it every day :) it’s a good app for tracking the ice cream truck and then I get a treat from it it every once in a while sometimes things go wrong but it’s okay like the map glitches but I know you can make it better love the ice cream truck!!!
I scream, you scream, we all scream for ice cream! The So Cool Bus could be driving through your Lehigh Valley neighborhood today! — Track the So Coo...