Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin O'Toole · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well I have been using this app frequently for the past few months, being in the DEP, but I have noticed a few things that need fixed. The first thing is when it comes to general order #10, it says ‘To salute all officers, colors and standards not cased’ when it should say ‘To salute all officers, AND ALL COLORS and standards not cased’. It doesn’t seem that big of a deal, but believe me, when you are being tested by your recruiter, it will be. It took me a while to rewire my brain to not say it the incorrect way. Another is the spelling in some cadences, such as ‘Parris’ in Parris island is spelled Paris. (Probably spellcheck). Other than that, it’s an amazing app full of that beautiful knowledge needed to make a great marine. Thanks.
I’m currently in JROTC and I’m aspiring to go into the Marine Corps one day and this app really helps me prepare for that. The only “problem” is that there are some typos and the PFT scoring seems a bit off and the results are a bit confusing. It would help if you added some info as to what you score means
This app is great for all the Poolees out there getting ready for boot! The only thing I see that is giving trouble is the PFT calculator. If I pass the pull up or crunches, I pass the PFT even with an awful run time. And it's super easy to pass First Class. Please fix this!
iMarine started off as USMC based pocket reference guide for a school project, then turned into something more. iMarine's PFT and CFT calculator all...