Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MedBridge Education LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The iPhone app is not user friendly at all. Among the issues: each time I log in I have to start over in searching for content I want to see. There’s no algorithm that shows me content that I favor. That would be no big deal, as I could bookmark courses that I want to take, right? Except there’s no way to recall bookmarked courses. I have to search them (again and again) and they just turn up in the search results as if they were never bookmarked. The bookmark section does not display my bookmarked courses. This becomes extra annoying because the app will log out at times for no apparent reason, and when you log back in, it doesn’t put you back in at the place you left off. You have to search the course (again), then try to find the place where the course was when you got dropped. There’s also a glitch when you get to the end of a course and do the quiz, it prompts you to proceed to the survey but doesn’t allow you through with a prompt to complete the course. The prompt takes you back to the course start page, then you must click back through to the start of the survey and access it. The iPhone app developers have some work to do.
The content and courses through Med Bridge are excellent, and it has been one of my go-to sources for CEUs for several years now. I especially like the way it separates your license effective dates, so it is easy for CEU courses to correspond with a given license renewal cycle. Regarding the app: Given the evolution of mobile technology and devices, and their use with many apps such as MedBridge, it is disappointing that the app does not allow a picture-in-picture type mode, that would allow the video to continue playing, but also let us as users access other functions on our phones/devices. I understand there are considerations for us as therapists needing to pay attention to the material in order to receive CEU credit, but being able to open a web browser and Google a concept from a course would be helpful. This is further exacerbated by the way the app performs poorly when being minimized and then reengaged. I don’t understand the need for the repeated login/faceID recognition when I have navigated away from the app for 5-10 seconds to check an alert or something else on my phone. Once I’ve opened the app and logged in, it would be nice if login wasn’t required again unless the app was completely closed. And many times when returning to the app it doesn’t resume to course where I actually left off, but often skips back to the middle of a previous chapter. Thanks for a great overall product/service, my comments are meant to be constructive, not critical!
The MedBridge website provides some of the best online CEU courses for speech pathologists by so many leaders in the field. The material is delivered in an optimal way for learning and holding attention. The app makes these CEU courses even more accessible and I love that I can easily stop/start courses to complete them as my time/schedule allows. I am only sad that I didn’t find this site years ago! I will definitely be renewing my membership next year!
Meet the new Medbridge on iOS! Log in with your Medbridge account to view courses. Medbridge provides Physical Therapists, Occupational Therapists, S...
| Name | Price | Type |
|---|---|---|
| Year Subscription | $399.99 | One-time |