Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Innovations Financial Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love using the app but it makes it so inconvenient when you open the app and the bold number at the top is what you used to have and the smaller number under the big bold number is what you currently have. Of your not careful you will think you still have a certain amount when you have a smaller amount truly to use. I opted for overdraft but if you were to use it to buy your $10 tissue you will be charged $30 so be cautious on this app If you do overdraft, just go to the bank, ask to overdraft your full $500 that you are allowed to pull in advanced and you will be changed $30 only once instead of throughout every charge you make
Why would you fix what’s not broken? Why do card transactions now start with: “Withdrawal Check Card” instead of the name of the business? That phrase is so unnecessarily long that it takes up what little space is given to each transaction on the screen (because they’re all smaller now too). So instead of scrolling down and reading through my processed transactions, I have to touch each one to see what it was. How is this an improvement to add an extra step to see each description of every transaction when they used to all be listed right there? It’s ridiculous. What’s even more ridiculous is the new “Upcoming Transactions” page where each transaction simply shows the name of the business without the silly “Withdrawal Check Card” preface. Just do that on the Transactions page! The app before was basically perfect and checked all the boxes. Changing it just for the sake of change is not INNOVATION.
I like to think innovation for forcing me to get the app. It saves time an very easy access to look into my account and see what’s going on at the touch of my hands. Its pretty much a Teller without being one. Wouldn’t want to replace a face and smile though. I and the wife have dealt with this company for quite sometime, and the experience seems to be getting better and better. Thank you La’Rhann Stuckey
Innovations Mobile Banking allows you to check balances, view transaction history, transfer funds, and pay loans on the go! Features: - Check Balan...