Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Forum Communications Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When opening an article auto playback of the video version automatically plays. It’s so annoying and no setting available to shut off!
I’ve been reading the e-paper on the Forum website on my iPad and expected the same functionality in this app. I’ve been most disappointed to find that’s not the case....why does the “continued on” page not link to the page the story continues on? It does on the website and it’s one feature that I want. I’ll continue to watch for updates and check back regularly but until this functionality is available I’ll read the e-paper on the website, it works just fine there.
The article you tap on may not be the one you see. Mostly the Hornbacher’s ad opens not the news article.
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