Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Morgan Boruff · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love Infant Insights and all they have available within the app. Brooke has helped our baby with his torticllis and monitored his milestones even closer than the pediatrician. To say we are grateful for her expertise and her heart would be a HUGE understatement. She goes above and beyond!
Ok this app is the best. There are so many things to learn when becoming a parent and even when you are one you are still learning as they grow! All the info I need is in here from toys to schedules to activity ideas. I love that there is a community aspect too - nothing like sending a quick post to figure out what age my child should master the usage of their fork haha.
This app has helped me so much as a first time mom! It’s so nice to have information regarding all aspects of your little ones development by a professional in one place.
Inside the Infant Insights app, you can: Access all of your videos in one easy to use app Receive push notifications with the latest news and updates...