Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Illinois National Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been great for my banking needs in the past but recently I haven’t been able to do anything. I open the app and it goes to the main page and loads forever. I need to transfer money and check my balances and this is very annoying and a huge obstacle to that.
I love using the Face ID to gain quick access to my accounts. I can do virtually everything through the app.
They have used the same app for years wish they would use a different interface
We live in a fast-paced society and Illinois National Bank's mobile services give you on-the-go access wherever you happen to be and whenever you have...