Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Illinois Educators Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not user-friendly. Difficult to navigate. Some features of old app are missing.
Love this new upgrade compared to the last version. I can do pretty much all of my banking directly in my app wherever I am at any time of the day. I no longer have to choose to either use my app or log on through the website. Plus the added Card Manager option brings a whole new one stop shop on keeping my debit and credit card safe. Thanks IECU!
Are they EVER going to get this working???
Access your accounts when and where you want right in the palm of your hand. It’s fast, secure and free access to your accounts anytime, anywhere. Y...