Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jamie Zawinski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this clock. The only thing that would make it better would be if I could display it on my Apple Watch!
It’s a travesty that Apple won’t approve the update to this app which fixes the landscape view issue, citing “minimum functionality” requirements of an app. Consider minimum requirements to be showing seconds on the digital clock, Apple, functionality your clock doesn’t have! Try counting down to midnight on New Year’s Eve with the Apple Clock app and maybe you will reconsider minimum requirements.
I’ve used DaliClock for over 20 years in just about every supported OS. Thank you JWZ. The current version doesn’t work well in iOS 11 in Landscape mode.
Dali Clock is a melting digital clock. When a digit changes, it morphs into its new shape. Tap to display the date. Double-tap to toggle 12- and 24-...