Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IBM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you delete this app after setting up two step authentication you will not be able to gain access to any of the online accounts that this app authenticated. After spending hours on the phone with helpdesk, they had no resolution other than waiting up to 3 to 4 weeks for the IT department to delete the account information from the website authenticated profile. The OHID BMV needs to remove this as an option for two step verification this app and process is worse than anything I’ve ever seen. I deleted this app. It’s horrible.
At IBM we’re using our own software to power the work of hundreds of thousands of our employees around the world. IBM Security Verify is one of those solutions.
I like the design of this verify app, it’s straightforward. Only think I’d change is move the add account button to the bottom as iPhone X users have trouble hitting it.
IBM Verify adds an extra layer of security to your online services. Two-step verification helps protect your accounts from the bad guys, even if they...