Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Insurance Auto Auctions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using this app since 2018 and I never had issues with the website nor the app as other users have stated, guess I was lucky. The issue now is that it seems that they did some update or change or watever and now the search function on the website is a pain to use compared to before, the filters most of the times do not work and throw in cars from any year and model. In fact I believe that way of searching always existed in their website but they had another one called smart search or something were it was way more user friendly, but they took it down and the one left it’s really bad and most of the times messes up the filters and the searches. In regards to the app is worst, now it’s more website-like and in my case doesn’t save the cars I mark to “watch” in the website, instead it shows me around 500 cars from all over the United States and from all brands, marked as if I’m watching all of them. The strange thing is that I can see the correct ones in the website. I wish they bring the old website and app or incorporate the previous search engine!
When I’m watching an auction, the app will freeze at the most crucial times. I never get to see the winning bid on the vehicles during a freeze. You never know when it’ll happen and for how long. I’ve missed several cars in a row while waiting on the one I really want to see. Fortunately I haven’t bid on anything, yet. But when the day comes to bid, I’m not sure what I’ll do if the app freezes at the wrong time. Even there website freezes on me during an auction. I’d take off work to bid on site, but it’s online only.
I buy cars from several auctions every week, & I can say this is absolutely the worst app I’ve ever used. IAA should take a look at Copart’s app & see how convenient and easy to use theirs is. On IAA’s app, if I want to search for a clean title car in a certain location, I can’t even do that; I have to select search by “loss type” or “original”, which really doesn’t filter all cars that would be clean titles; or I have to go back to the filter page and select a new filter. This is one of many fails that the app has. IAA needs to revamp their it & make it user friendly; the user should be able to quickly navigate for what they’re looking for & be able to easily select multiple filters at once with out having to go back. Also when live bid is going on, you can’t be on the list and select a car to view its info at the same time. That’s B.S. Really IAA should take a look at their competitor’s (Copart) app & learn from them or risk being bought out by them.
Use Insurance Auto Auctions’ (IAA) app to bid on lightly damaged cars and other salvaged vehicles anytime day or night, including cars, trucks, SUVs,...