Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗I LOVE PIZZA PTY LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Frustrating they moved away from the tokens and make you use the app to get access the loyalty program, and changed it to one stamp per order instead of one per pizza. A significantly worse deal than what they’ve had for years, and also means many single pizza orders are ineligible. This change has lost a loyal customer.
I don’t know what bug fixes this update has resolved, or if it’s just replaced them with others. You’ve just recently sent an email saying that any pizza is now only $19 for Monday and Tuesdays, yet the app still says ‘excludes Signatures and Seafood pizzas’? And last time I opened the app I had five loyalty rewards, never used them but somehow now I only have 4!
Good pizza but 90% of order have one issue or another. The app doesn’t let you cancel an order (when you find out it’s not going to be delivered for 4 hours) and the email bounces back. Not worth the hassle.
We always thought the market was missing out on pizzas with different flavours to compliment the traditional. Only, exclusively using fresh, high qua...