Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Julio Vasquez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t load any videos. Hanging on optimizing video, Will waiting for an update in order to give a better rating.
This app appears to be bug ridden from the start to the extent that it is unusable. The app starts up with a “Get Started” button that when pressed does nothing after doing nothing and waiting an extended period of time it seems the only way to move beyond the screen is to forcibly close the app. After getting beyond the initial screen and selecting a short (15 second) video for editing, the app starts to optimize the video and then again hangs and never completes the process. I am then again forced to close the app. Initially I thought perhaps it was just the video or just the device, but unfortunately the same thing happens on other Apple devices, both iPads and iPhones. At this point the app is all, but useless. My advice, save your money and buy something that will work.
Good app to play with movies
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