Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christopher Coudriet · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hard to find graphical pats of storms. Overall difficult to use not very intuitive graphical data.
I downloaded this app hoping it would be a quick and easy way to track hurricanes. It appears to be a portal to NOAA. While that’s fine, I can’t seem to access things on NOAA’s page, like the prediction cones. Where’s that at? I wish I could’ve just reached out to the app developer, instead of writing a poor review hoping they’ll get back in touch with me, but it just took me to their website where it looks like they don’t even show this app any longer. Can I get my money back? Dave
I love this app. I use it all the time. But Apple just updated their operating system for iPhone to iOS 11 which this app does not support. I hope you guys are working on that.
We packed in all the data you will need along with up to date push notifications keeping you and your family well informed and out of harms way! Hola...