Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗A.J ADAM & T.L ADAM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was trying to order online via the website and it wouldn’t let me select a time for later to order (even though the website says you can order for later despite the store not yet being open). I thought maybe ordering through the app would improve the process, but I’ve been sitting here for a quarter of an hour trying to register an account. It continues to freeze. It won’t let me progress past certain parts. It won’t accept my phone number. (it says it’s an invalid phone number - I’ve tried using the 04-version and the +61 version). This is ridiculous. It shouldn’t be this hard just to set up an account and order some pizzas.
We sell the finest gourmet pizzas, all with the freshest ingredients. Please feel free to browse our selection of gourmet pizzas. If you're hungry and...