Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Valley Markets, Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Easy to use and I love the good variety of pick up times available!
Scan tool never works. Doesn’t show all the items the store carry’s.
Thoroughly scattered typos and incomplete tagging prevent accurate product searches. So far it’s still faster to go to the store than to try to find the seemingly random single categories that contain a preferred brand of any given product. I’m still optimistic about future versions, but it’s not there yet.
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