Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KANZA SOCIETY INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen to High Plains morning with Jenny Inzerillo every morning on my way to work. Now I can listen to it while I’m at work! Plus I can see what is playing on my radio with the app while listening to the number of music shows on HPPR.
News, opinion, local color (Growing On the High Plains, Little Spouse on the Prairie, more) all on demand. Availability of listening to what’s on broadcast right now, and the choice of listening to what was broadcast recently past, or (local color) maybe months ago. If you missed it this AM, you might still be able to hear it. Quality of sound is great.
Best public radio anywhere. Sure wish they’d expand the listening area. Or I had better service everywhere.
The HPPR App: The HPPR App allows you to listen to HPPR, pause and rewind the live audio, and view the program schedule for HPPR all at once! You can...