Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discz Music Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was getting so sick and tired of how performative social media platforms were feeling…the stress I get just from thinking about posting on Instagram is not okay💀 so moving to Housewarming and not thinking twice about sharing moments of life with my friends is SUCH a breath of fresh air yallll Also Atlas is cool. I can literally ask it for gift ideas for my friends and it actually tailors the gifts to my friends’ personal profiles on the app. I am obsessed w designing my profile. The customization is eeeverrrything, from the wallpaper to the icons you can paste onto it. My new go-to app for destressing and being creative all in one🧘♀️
Tbh I’ve been using housewarming for a while and I just like how straightforward it is. So simple and nice. And my friends are on it and it’s just so low stakes and chill. I don’t super use the ai but I also don’t mind it either. Just feel like this app gets the job done.. And excited to see how they innovate further!! If ur from housewarming reading this, I appreciate it and thanks for putting good energy out there!!
On the surface this seems like exactly the kind of app I want, the story parts of Instagram without everything else that app has become, I enjoyed setting up the app and was pleasantly surprised by the amount of profile customization, but was very put off by the sudden appearance of an AI chatbot. The types of people flocking to an app like this, myself included, likely will not be the types of people okay with the presence of an AI seemingly trying to read and engage with what explicitly is marketed as being a private, close friends social app. If I could turn off the AI it’d be 5 stars.
Housewarming is where you keep up with the people you care about. FRIENDS ONLY SOCIAL MEDIA Housewarming makes social media feel like hanging out wit...