Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jonathan Zazove · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried basically every word game out there, and High 5 is maybe the best of them all. Easy to play but sneakily challenging, especially when you’re trying to top the leaderboard. I’ve recommended to all my friends and family and now we play against each other which makes the game even more fun! Ten out of ten
Love this game. I’m completely hooked on it. Wish I could play it more than one a day
I love High 5 for the short break each day to focus on something simple and fun. I rarely get to “complete” anything in my job so this is a nice way to feel like I finished something and it’s good practice.
Create five words daily. Challenge your vocabulary. Keep your streak alive. HIGH 5 - The addictively simple word game that challenges you to create f...