Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Linh Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s this issue in the “teaching” itself with unfamiliar words and phrases, acting as if you should already know their rules, which feel extremely odd and backwards. Generally, I think there just needs to be more practice with these words and phrases individually so you can get familiar with them before their use. Also, no option for traditional characters. Feels odd when the Japanese version does support traditional characters for learning, meaning that shouldn’t be an issue here I don’t think.
I browsed the web for recommendations on Chinese, Japanese, and Korean Language learning apps, and this company’s apps were recommended by Reddit users. They were not wrong. All 3 are very good, and have one important option: no English romanization. To learn these Asian languages, you need to forget all English romanization and English pronunciation. With these apps, the removal of English romanization is very vital. I also like that the apps teach you how to write in the language, many people can learn to speak but not write. This is hitting two birds with one stone. Very impressed.
I was gonna change my date of birth because it accidentally told me I was born in march of 1968, I was born in November 11, 1993, and I want to change my date of birth, gender, and cellphone number. I love to learn foreign languages, and I’m disappointed that it’s telling me I’m from 1968. I was born in 1993. The changing/tapping personal date of birth gender etc. has a bug. I’m having fun learning foreign languages….
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