Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michal Gorny · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First off, this is a great game. Fairly challenging levels make it interesting and leave you satisfied when you complete one. The only problem that I have with it is that the Yellow and Green lines are very similar looking to me (I am colorblind) and this makes the levels quite a bit more difficult. If there was an option to enable a colorblind mode that made the colors a little more different, this game would be perfect. Other than that it’s very well designed and a very good game.
A great casual puzzle game with minimal advertisements (considering it’s free)
The idea for this game is good and it’s a fun way to pass the time. Once you get a strategy, the puzzles aren’t terribly difficult but they are satisfying to complete. And there are a lot of levels to get through. I find myself switching back and forth between easier and harder levels depending on how much time I have. Two suggestions: a paid version to remove the ads (though to be fair, they aren’t nearly as intrusive as in other games since they can be dismissed in 5 seconds). Second, add a way to get to the levels screen directly from the in-level hamburger menu. It saves only one extra click but it’s the one and only button I ever look for in that menu.
Simple, minimalistic puzzle game. Relax with simple rules. Your goal is to swap hexes to make colorful knots. Small levels are easy, but larger will...