Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗3S POS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why is this an app and not and web-based interactive ordering service? The menu is not synced with the limited edition stuff. Not user friendly. Whenever you make a mistake and want to go back, it makes you rescan and doesn’t give you the option to just continue shopping. There is an extra fee when you order on the app as well. I have to create an account to order, I am not giving my email away. That was the last straw. Deleted it and ordered at the till.
Great idea, no issues with downloading the App, however a glitch on the app. Tried to order what’s fudge got to do with it but couldn’t select the option for gelato or custard, could not add to basket without the options either. No options present.
The app needs updating to match current events and promotions, as is on the website. Greater attention should be applied towards the apps user flow and overall navigation experience too!
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