Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fallen Cloud Studios LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I understand offering premium services for cost but to use the app at all is simply greedy. It used to be five minutes daily now it’s none at all. This is a language learning app and there’s tons out there. This is not a necessity and is completely optional. I will be opting out of using it anymore.
Helped me a lot easier to use than Duolingo actually
Honestly I think new companies need to consider where consumers are at a certain point. Right now there are more and more services asking for $50-$100 subscriptions for a yearly basis and it simply isn’t sustainable to have every company do this. I’m not saying companies have to provide every feature for free but adding a couple creates a larger market. You have more users, and most likely more individuals willing to recommend and use the product. I just think this new trend is annoying, especially when apps and websites aren’t clear that they aren’t free until you finish making the account.
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