Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Grand Canyon University · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really like the notification part of the app. I would suggest an option for students to receive notifications of an assignment that’s coming up/due that day or for online students, reminder to submit a substantive post if they haven’t done all three. Halo is accessible through the app you just have to go through alerts which is slightly annoying. Also the app randomly shuts down and keeps signing me out. But very happy that the first couple of steps were taken!
This app has changed everything about online learning. As an online student before this app I was never aware if my grades were submitted or if the professor posted an announcement unless I went through the whole process of logging in through a browser and viewing it that way. Now I get a notification and can view the grade or message through the app! Every online student needs this
The Halo app would be more useful is the app allowed us to view our classes from the app. Not just when we receive notifications, but also to interact with files and things provided by our instructor if we are not able to get to a computer. The mobile web browsers can get the job done, but having to jump through hoops to get to what we need like multiple log ins or having to go through different phone tabs is more work than it’s worth. Notifying of activity is the only purpose, then this app should be disabled and these notifications can be sent through email.
The Halo Learn mobile app is designed as a companion application for all students and faculty using the Halo Learn Management System (LMS). The primar...