Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Crayon Collection, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the Habits of Waste 8 Meals app. The recipes are easy, delicious and so appealing. I use this app for inspiration when trying to incorporate more plant-based meals into my repertoire. I also love the look - it’s so clean and the food photography is gorgeous. I love that I can see my carbon offset when I make a choice to eat plant-based. Highly recommend!
Great way to make small changes that help to save the planet!
The #8meals app (by HabitsofWaste.org) is a free resource to help people on their journey to a partially plant-based diet. We have many features to su...