Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GVB Exploitatie B.V. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very easy to use even when I couldn’t read the language!
Wife and I are in Amsterdam, so I grabbed this app and she stuck with Google Maps. Half the time you type in a place, it can’t find it. You have to go into the map, find a train or tram stop nearby, and then route to that. The problem is though, my wife found a faster route almost every single time through Google Maps and it was using a route this app didn’t even show me as a possibility. Every time the app spit out a result that was 4 changes and 30 minutes of walking, while she found a tram or bus line that was just a straight shot. Can’t buy tickets though the app either, we had to walk to Centraal and buy paper ones. No reason to use this app other than for an interactive map.
Glad I bought a paper (72h) ticket given some of the reviews. But just for navigation this app needs a lot of work. The “map” doesn’t even show transit lines. The actual train map is buried. So I can’t see which direction the various (tram) lines are heading and Amsterdam has a very confusing layout. It also doesn’t even show all of the tram stops on the map. Like you can see the Google maps version underlying the interface but there is no “Tram” label to click on to see which trams service that stop. Google maps does a much better job.
The app for travelling by tram, (night) bus, metro and ferry in Amsterdam and the rest of the Netherlands. Your indispensable travel buddy for frequen...