Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paolo Giorgi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The sound is really good and the app is pleasing to look at. That said, it’s a 3 at the moment because the actual playability is quite challenging. Having the ability to play via a tap and a strum at the same time would make the instrument feel much more responsive. Also having the ability to play chords via one button rather than having to fret like a real guitar would make this much more usable. For example, it’s quite hard to fret an open g chord with one hand and then pick with the other on a mobile device. The app guitarism is a good example of an app with good playability.
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