Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GUESS?, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love Guess - it’s one of the very few places I shop these days. I have a seriously hard time finding clothes I like anywhere but Guess. This app has always been extremely slow, but I put up with it because, like I said, I love Guess. I don’t know what happened with the newest update, but I haven’t seen any improvements. Everything still loads extremely slowly, and now on top of that, the spin wheel is now gone!! That was something I found to be really special about Guess - they gave you the ability to earn loyalty points with a fun little game every day. I don’t know any other store that offers that. It made Guess stand out.
This app would receive 5 stars from me if it weren’t for 1 elusive pair of shoes. I have made 3 attempts at purchasing a pair of heels that the app claims to be available that aren’t. I am able to put them through checkout, pay for them, have it clear on my card, and get a confirmation email stating that they are preparing and shipping my order. Shortly after receiving my confirmation email and being charged for the shoes I receive another email stating that the shoes have been discontinued. If a pair of shoes is no longer available or discontinued (as the GUESS customer service representative informed me) then it needs to be reflected in the app. Especially if they’ve been discontinued for months. It is disconcerting to find a pair of shoes you like on one single occasion, but to have it happen 3 times is poor management of inventory and very frustrating.
Not many companies have a personal stylist that you can talk to. LOVE that I can get fashion advice from an expert at the company. Guess Factory has been my go to store of all my back to school needs for me and my kids. Really excited that I now can shop through the app.
The GUESS Factory app is your all-access pass to a VIP shopping experience. Exclusive Perks Be the first to shop special collections, collaboration...