Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Guardant Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s already been updated. This happens three out of four times I go onto the app.
As a patient, this app is not useful. None of my reports are viewable. If it is meant for doctors and medical staff only, it should not let me login with my patient account.
The new app performs quite well, and is easy to use.
The Guardant Health iOS app is available for physicians and their staff to conveniently view Guardant Health reports on their iPhones and iPads. Rep...