Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GRTC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole app doesn’t work. You don’t know how many times I’ve typed in my adress to find out where to go. Then the bus either doesn’t come or you jump on the wrong bus going the opposite direction. I’m currently walking home two miles after a 12 hour shift because of this. When I’ve called to the call center they don’t care. Shame on you GRTC. Worst transit system ever. Why is my tax dollars going to you
This app is nearly pointless. About the only use that I could get out of it was seeing time estimates of when the bus would arrive. But even that feature is lacking, because when you tap on a bus stop it will only show you the busses scheduled to come within the next 30 minutes. SO, if you are trying to plan ahead and do not already know when that bus usually comes, you’re out of luck unless you happen to check right before it arrives. The map portion is very clunky and lags quite often, but works okay for seeing which stops are around you. The only problem is that if you don’t already know which bus stop you should go to, you have to click on each one and see what it is since they all look identical on the map. The route planner is virtually useless too, you’re better off just using your apple Maps app (but you need this app to see accurate times because apparently GRTC has not informed apple of the correct bus schedule..). You have to input the exact address (for example, you would have to put the exact address for your grocery store rather than being able to search “kroger” and have it suggest one, and who knows the address of everything off the top of their head???) which makes it very difficult to use. ugh. make this app better please!!!! then maybe more people would ride the bus! you don’t need to build new bus systems that only go up and down one way.. just make the busses that already exist easier to access .. do better! :(
I found the app helpful in some way when viewing the map. I suggest the app put on the plan trip a street view with the bus numbers on the route. The app needs a more virtual map view. The app also needs a more updated app developer meaning if I am at the bus stop I can point to the street where I am and the bus time and name of the the bus will appear. Also make the app interactive map and place were a Instant messaging can be message to a online chat representative who were assist you in finding your rides answer general questions 24/7. Make the app more like actually looking at the bus stops with that real life Street view of the map.
Welcome to the Greater Richmond Transit Company’s (GRTC) mobile app - the only official transit mobile app from GRTC. With this application, you'll ha...