Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GPB Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m not sure exactly what part of GPB I’m responding to here-so sorry. The app? The programming? For several years I’ve had trouble finding what is on and when but that is with the app or without it. I’m a contributor and get the monthly mag but things change. I think it’s the specificity with which I canNOT search GPB. NPR has also changed its app navigation as well as some features I’ve come to rely on. Now, I find the NPR app just plain hard to use compared with 2-3 years ago. The “live” NPR button is gone! So I’m driving along, listening to NPR in my car, drive into the garage and want to continue hearing the program. Until recently I would immediately pick up my iPhone NPR app hit “live” and continue listening. Now there is a disconnect as I sit in my garage trying to find the program I’ve been listening to in my car. Rarely to I find the program. Seems like the Savannah GPB/NPR station has just vanished? I appreciate you asking. Listening to NPR is a daily source of frustration I’ve not experienced until maybe six months ago.
The one thing I want to use this for is listening to the local headlines each morning. That’s difficult to do even when the app is supposedly working as it should, taking me to the GPB website and having me press the Play button—not the big, “press me” Play button at the bottom of the screen on the app, but the website’s Play button that I find once I’ve scrolled down a bit. Fine, I’ll take another sip of coffee and force my morning brain to recall and fumble through that procedure. But this latest update (I believe?) has caused even that hidden-website Play button to be unresponsive! How to listen to the local headlines? Delete this app and just Google them each day—it’s easier.
I think the challenge that I have is that things are to well sorted under different tabs which actually makes things hard to find. It is as if the categories are based on the perspective of the creator and not the end user. Some programs which should available for subscribers are not present and I have to go online to view. It would also be nice if I could use the app on the firestick, smartv, or Xbox.
GPB: The GPB App allows you to listen to and watch Georgia Public Broadcasting radio and television, pause and rewind the live audio, and view the p...