Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singapore Retailers Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not worth it to disclose so many personal details just for coupons.
Why does the app ask for NRIC / FIN info for logging in. If it’s a govt app why not just connect to Singpass. Will be very wary of sharing my this detailed personal info. Uninstalled!
Requires too much personal information with nothing much to offer.
GoSpree is SRA’s ( Singapore Retailers Association) mobile app which brings retail and service stores, shopping malls, dining outlets, attractions, le...